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Social media has become a crucial part of our everyday lives. It’s also one of the most powerful advertising and marketing tools for businesses of all sizes. If you are looking to upgrade and expand your local business, or if you’d like to set up an eCommerce store, taking advantage of social media will help you become a successful entrepreneur. Here are some tips on accomplishing this.

Buttons

Buttons are the most popular way to boost your website traffic through social media integration.

Follow buttons are generally found in static sections of social media pages like menus, headers and footers. You’ll be able to interact directly with the people who follow your site on Facebook, Twitter, Instagram or other social media. This is critical, especially if you don’t have an email list or blog. Followers receive information about your website’s updates, news, discounts, offers and deals.

Share buttons are the most common way of amplifying your website’s reach. Include them on any page that you’d like viewers to share or that could give you more online visibility. Share buttons allow you to access more viewers and expand your audience.

Feeds

Another option is to embed social feeds onto your website. You can show your latest tweets or Facebook posts on a sidebar. If your business would benefit from a more visual interaction with customers, then you might consider embedding sites like Pinterest and Instagram to increase visibility and exposure.

Social Media Account Logins

If your website requires customers to register by creating an account, you should consider including social media login capabilities. This allows users to sign in seamlessly with their existing accounts on other platforms. Studies show that 3 of 4 users prefer to use an existing social media account to log in, so the benefits are guaranteed.

So what are you waiting for? Take advantage of the features and possibilities of social media. The benefits are endless!